The city's giving stuff away.
We find it first.
Brand activations, pop-ups, freebies, and hidden gems —
curated weekly so you never miss out because you found out too late.
800+ Toronto locals already in. Free, always.
1.1k+ Toronto locals already in. Free, always.
Upcoming Events



Cabbagetown Bike Repair WorkshopThu, Jun 11444 Parliament St

Why Join Toronto Popups
Toronto is full of free events — from brand activations and pop-up shops to art exhibits and seasonal festivals. By subscribing, you’ll be the first to discover unique experiences and freebies happening across the city. We were inspired to create this newsletter as we noticed it was becoming increasingly difficult to track down free things to do in Toronto - often only learning of them after they had already happened.
Examples of Free Toronto Popups
Past free Toronto popups have included giveaways like free food and drink giveaways, free parties, free beauty products and clothing,coffee, live DJs, and exclusive product launches. You never know what surprise is coming next!
For Brands
Q: What’s the best way to market an experience?
A: The best way to market an experience is by targeting a hyper-niche audience that loves free popups, local events, and unique experiences. These audiences are highly engaged and love sharing experiences online, which helps your brand reach more people organically.
Q: How do you promote experiential brand events effectively?
A: Promote experiential brand events by connecting with communities that actively seek out free events and popups. By showcasing your event to the right audience, you generate social buzz, increase engagement, and maximize brand awareness without relying solely on traditional advertising.

